GP Nutrition provides supplement programmes that have been developed by an expert nutritionist and designed with convenience in mind. The range has been clinically proven to work, composed of naturally ‘free-from’ ingredients suitable for everyone including those with food sensitivities. I was asked to create the digital presence and online store for GP Nutrition, allowing the products to take centre stage. Following the success of their online offering, the brand stocks in the likes of Selfridges and Harvey Nichols.
After the launch of the brand, I was taked to create a GP Nutrition app, to be used in all the stores as a sales device. The app provides the user with a range of questions, and then determines which product is right for them, helping the staff to point customers in the right direction.