The Balance Plan

The Balance Plan is an online blog and book, written by Emin√© Ali Rushton and provides a truly liveable and practical system of daily support to those who feel their lives are in desperate need of balance. 

To coincide with the brand's launch, I was asked to design and develop a new digital platform for the online publication, providing strategy & creative direction including UX/UI design. With a large amount of editorial content, the brief was to present this in an engaging yet functional manner, with multiple page layouts and an intuitive navigation system. 


A whole system was created for the recipes section, built on WordPress, with categories and specific "doshas" relating to a specific way of living. A "discover your dosha" questionnaire was also crafted, with the system using logic to determine the user's dosha, which could then be used as reference across the website and various sections.